Pocket Group is one of Europe's leading distributors of independent mobile music content working with over 300 music labels. The contract gives Ericsson the ability to provide operators with music content from leading artists, such as Prodigy, Katie Melua, Franz Ferdinand, Basement Jaxx and Fat Boy Slim.
Ericsson's hosted offering allows operators to introduce music services, such as full track downloads, ringtones, ringback tones and video tones, quickly, simply and cost-efficiently. The setup also allows content providers, including Pocket Group, to focus on their core business of acquiring and delivering credible mobile content while Ericsson provides the operators with a complete managed service. Entertainment and personalization services help mobile operators attract new subscribers and keep existing customers loyal.
Erik Oldmark, Vice President, Strategy, Marketing and Portfolio Management, Global Services, Ericsson, says: "Independent labels as the ones provided by Pocket Group are important to Ericsson in our ambition to provide operators with a broad selection of content.
"We choose to work with Pocket Group because they're one of Europe's leading distributors of independent music. They will be working closely with us to develop and manage local music content by acquiring rights to popular artists within specific territories," Oldmark says.
Andrew Hull, Managing Director, Pocket Group, says: "We are excited about working with Ericsson and supporting their operations on a global basis. Ericsson has an exceptional customer base and along with its world-leading wireless and telecommunications solutions experience they make an ideal partner for Pocket group. Together we can provide a compelling solution that will enable operators to quickly develop mobile content offerings tailored to their specific local needs across all mobile content types - from wallpapers through to full-track audio and video."
Ericsson's white label music service is today in commercial operation with more operators than any other personalized mobile music service in the world. Ericsson also offers other hosted white label and branded portals complete with today's most sought after music, video, gaming, and entertainment content. Additional localized rosters of content partners are available to suit individual markets and regions.
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world
