Digitel has selected Ericsson (NASDAQ:ERICY) Personalized Greeting Service to launch its ringback tone music service "Music Ton" in its nationwide GSM network in Venezuela.
Ringback tones are songs or other sounds that replace the standard tone that callers hear as they wait for their call to be answered. Such entertainment and personalization services are highly popular with consumers around the world. Because ringback tones are integrated into the network, operators have complete control of the revenue stream while protecting the music industry, which receives royalties through licensing agreements.
Oscar Rojas, President of Ericsson Venezuela, says: "We offer the knowledge, processes and tools for operators to launch the right services at the right time by ensuring that applications and business process work aligned. As our ringback tone service is integrated into the network, Digitel can have complete control of their revenues."
With the introduction of Ericsson's Personalized Greeting Service, Digitel is not only getting new revenue streams but also is able to reach a variety of new segments - teenagers, adults or even enterprise segments, allowing employees to have a personalized message from their company.
Federico Rossi, CEO of Digitel, says: "Digitel is the most innovative telecommunication company in Venezuela; we offer attractive and innovative services in a simple, fast and cost-efficient way, always having in mind our customers' needs. Music Ton is an easy-to-use service with a complete range of audio tunes such as music, jokes, voices or particular sounds."
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.
