Optus Mobile will give Australian sports fans access to all the latest World Cup
Soccer match results direct to their mobiles following the launch of the Match2Mobile
service.
Optus, in conjunction with Nokia, has created a special mobile news and update
service that brings the matches of the World Cup direct to your mobile. Australian
Soccer fans can now access World Cup highlights including match scores and news
reports throughout the period of the World Cup.
The Match2Mobile service will be available on three different mobile technology
platforms including SMS, WAP and GPRS.
SMS capable handsets - One of the unique features of the Optus Match2Match
SMS service is that it is available to any mobile user with an SMS-enabled handset.
This means that Telstra, Orange and Vodafone customers can still share the World
Cup experience.
The Match2Mobile SMS service is a 'push' service. Once a customer has signed-up
for the package, short text SMS messages containing the scores or match updates
will be automatically sent (or pushed) to their mobile handset.
WAP & GPRS handsets - While SMS messages are limited to only 160 characters
per message, those Optus customers who have a WAP or GPRS enabled handset will
get the added benefit of even more detailed information including in-depth stories,
player profiles and football trivia.
Paul Kitchin, Director Marketing for Optus Mobile, said "Match by match,
half by half, goal by goal - you'll get the latest score updates in real time
from Optus' Match2Mobile package.
"While SMS users will get great score updates, customers with WAP or GPRS
enabled mobiles will get the added benefit of even more detailed World Cup information
including in-depth news, player
profiles and football trivia.
"For SMS users, we'll deliver up to 180 World Cup updates via SMS starting
from 31 May to the end of the tournament for the low price of $27.95,"
Mr Kitchin said.
"Football fans will get the halftime and fulltime score of World Cup matches
sent as an SMS direct to there mobile. Plus hot news reports, pre-quarterfinals
match analysis with Harry Kewell and goal alerts throughout the finals,"
he said.
In an industry first, Optus will provide this SMS-based service to mobile users
regardless of which network they are on - delivering the excitement of the World
Cup direct to all sports fan's mobiles.
"This is the first time ever that Australians on all mobile networks can
get access to Optus SMS content. Even Vodafone, Telstra and Orange customers
can sign-up by getting a pre-paid voucher."
Optus is one of only six carriers worldwide offering the Match2Mobile service.
Nokia is supplying the behind the scenes technology to ensure timely and accurate
delivery of scores and match results to customers.
The SMS-based Match2Mobile service is available to all Optus, Telstra, Vodafone
and participating service provider customers. Vouchers can be purchased from
any Optus World, C2One, Strathfield Car Radios, Australia Post, Quix, K-mart,
Caltex and participating newsagents.
