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Secure Mail Intelligence Centre Archived News Articles For 01/04/2005
Direct marketers continue to enjoy robust growth posted on: 4/1/2005 The Direct Marketing Association’s (The DMA) Quarterly Business Review (QBR) reports a record Revenue Index of 69 in the fourth quarter of 2004 Full Story..
DMA to provide industry incentive to improve environmental record with pledge to plant 10,000 trees posted on: 4/1/2005 DMA's environmental campaign will provide the industry with an opportunity to improve its environmental performance. Full Story..
DMIS unveils new direct mail response rates survey posted on: 4/1/2005 The results are based on nearly 4,000 separate business and consumer campaigns and provide a benchmark for typical Direct Mail response rates. Full Story..
Financial mailers moving to more targeted approach posted on: 4/1/2005 Overall expenditure on direct mail rose slightly, up from £2.467bn to £2.469bn Full Story..
Ground breaking DMA consumer research provides positive news for direct marketing industry posted on: 4/1/2005 The research showed that nearly seventy percent (66%) of consumers were happy to receive direct marketing if relevant to them. Full Story..
Minister welcomes Postwatch and Royal Mail cooperation on complaints posted on: 4/1/2005 Postwatch is pleased to announce they have reached a groundbreaking agreement about funding complaint handling with Royal Mail Full Story..
Profile of Corporate Telephone Preference Service subscribers emerges following DMA research posted on: 4/1/2005 Eight months on since the creation of this service, the DMA has produced findings from the first research conducted into the CTPS. Full Story..


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