Smart cards for mass transit

Smart cards for mass transit is the specialisation of the Mass Transit division of BemroseBooth. Since 1996, we are single-source suppliers to Britain's train operating companies' of the complete range of magnetic tickets and low cost RFID tickets. Despite global competition, the contract has been renewed in 2001, and involved developing new smart cards for mass transit to meet the changing future needs of the rail industry.

We are constantly widening our customer base and now supply many mass transit products on the global stage to bus, coach and ferry operators - from single/return tickets, multi-ride tickets, season and concessionary tickets to associated secure and printed stock forms and stationery items.

Recent demand has seen us developing our scope beyond that of a specialist ticket supplier towards offering a "one-stop shop" service. Smart cards for mass transit are becoming increasingly popular with the reduction in unit cost, and we are creating more efficient methods for the automated fare collection. Assisting in the efficient flow of a multitude of passages, smart cards and low-cost RFID tickets can be used to speed-up movement of commuters on trains and buses and to help drivers in drive-through tolls.

Our technological expertise in the provision of smart cards for mass transit allows mass transit authorities to optimise their efficiency, enabling multiple applications from a single source. These multiple applications facilitate instant access to transport services and thereby assist in attracting new customers. Other benefits for public transport authorities include reduced fare evasion, lower running costs, and improved operational efficiency - efficiencies that benefit operator and consumer alike.

Through our AdverTicket direct marketing operation, we can also sell advertising space on the back of many mass transit tickets and return a percentage of the revenue to you in the form of discounted products.

We are rapidly becoming world leaders in providing low cost RFID and magnetic tickets. Our services include personalisation and multi-use applications. And we supply mass transit products to a variety of bus, coach and ferry operators. With well over 100 years experience, we have the knowledge and expertise that makes us the supplier of choice for smart cards for mass transit.

This expertise enables the division to successfully meet the challenging demands of today's fast moving and changing mass transit ticketing markets.