Parking tickets have multiple benefits; not least that they allow for the display of payment to park in a particular area but also the additional advertising that can be featured on the reverse.
Advertising on parking tickets is a cost effective approach to local marketing and engages with people at the point of purchase. As an example, a sandwich shop, hairdressers or opticians can advertise on the back of a parking ticket to offer customers the chance to redeem discounts when they next visit.
In the same way that coupons are increasingly popular, parking ticket advertising often provides a redemption value of at least 50% of the purchase price. Better still, not only does advertising on the back of tickets give something back to the visitor but it also
supports local business and builds brand profile.