First Quench, which operates 2300 outlets in the UK trading under the Thresher, Wine Rack, Bottoms Up, Victoria Wine, Drinks Cabin and Haddows brands, sees the new product as part of its on-going ‘gift voucher strategy’ for the business.

First Quench’s design agency worked with secure origination specialists at BemroseBooth to create a voucher range that reflects First Quench’s brand identity essence, whilst carrying state-of-the-art security features such as watermarked paper and holograms. Manufacture was carried out at BemroseBooth’s Derby facility under conditions of strict security and audit control.

The vouchers, available as £5, £10 and £20 denominations, carry variable data in the form of a system of numbers and barcodes to ensure that the system has 100% integrity.

First Quench’s retail outlets interface directly with BemroseBooth to arrange call-offs according to their daily needs. Full call-centre support is in place at BemroseBooth providing issue information to a clearing house to close the audit loop, once vouchers have been spent.

Corporate customers work with First Quench’s appointed call-centre, which liaises with BemroseBooth who fulfil and arrange direct despatch of vouchers, bespoke presentation wallets and corporate literature.

Peter Harvey, Commercial Director at First Quench, said: “BemroseBooth worked to a very tight timescale to meet delivery in time for the run-up to Christmas. Its ability to provide a full voucher solution, that extends from design through to print, stockholding, order fulfilment and despatch, gave us the confidence that they were the right choice for the job.”

Commenting on the project, Andy Blundell Business Development Director at BemroseBooth, said: “We are very pleased to have delivered this solution to First Quench. It is a great example of our new projects in the retail sector, where delivery goes beyond the securely printed voucher, to put in place links to redemption and corporate call centres and to support a widespread retail store network on an ongoing basis.”

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About First Quench

First Quench is the UK's leading independent specialist drinks retailer, operating around 2,300 shops and employing over 15,000 people across the UK. First Quench operates under six different fascia's, with Thresher operating as the flagship brand. At present, brands include Thresher, Wine Rack, Bottoms Up, Victoria Wine, Drinks Cabin, and, in Scotland, Haddows.