The recent announcement at this year's Voucher Association Conference in London that both the John Lewis Gift Voucher and BemroseBooth had been honoured with awards for their product and services respectively was seen by both parties as a more than successful conclusion to what for them has been an ongoing, challenging and ultimately successful partnership over recent times.

The John Lewis Gift Voucher was chosen by the reader's of Eve magazine as the one voucher that they most wished to receive as a gift of all those out there in this fiercely competitive market, whilst BemroseBooth were rightly acknowledged for their services to the voucher industry.

Andrew Sellers, Business Manager of John Lewis Corporate, has high praise indeed for the folks at BemroseBooth and feels their recognition is more than well deserved, as without them and their involvement in the innovative development of his voucher proposition, it would clearly be not be as strong as the award winning voucher product that now sits proudly at the top of people's most wanted list.

“Innovation and forward thinking in a market place with over 200 providers is the absolutely key to securing stand out and ultimate success over your competitors, and when we approached BemroseBooth with our thoughts on offering a unique proposition to the UK marketplace - a true multi-channel paper voucher, they revelled in the challenge of providing all the answers and solutions to what was quite clearly a very daunting brief.”

Never before had the UK voucher marketplace seen a voucher that not only offered the recipient the choice to redeem their product over the phone or in store, but also now with the added flexibility to sit down at a PC and redeem it online and order your chosen gift to be delivered direct to your door, and this is the proposition that was put to Bemrose Booth.

Peter Marshall, Business Development Manager of BemroseBooth states;

“To be acknowledged by members of the Voucher Association for services to the voucher industry is an honour for us all at BemroseBooth and we are delighted that we have been able to offer some integral support to those companies within the association that have been innovative enough to push for new found developments within their chosen product category.

Our association with John Lewis Corporate goes back a long way now and when Andrew proposed the introduction of online redemption to us on a paper voucher, the challenges were there for everyone to see, yet it's our dogged determination to overcome problems like this that have led us to receiving this award and saw these developments evolve the John Lewis Gift Voucher to the product that sees it as such a successful proposition today.

Paper vouchers have in the past been much maligned for the security issues that they pose, however as the leading provider of secure voucher solutions to the market, we have faced and overcome these issues daily. Using modern technology, system controls and the latest security features we are able to ensure that the voucher, as a gifting solution, continues to be one of the strongest and most secure propositions available today.

The prospect of producing a multi channel paper voucher that could be redeemed online as well as in store posed us with many challenges, yet utilising our own in-house expertise and working closely with the John Lewis Corporate team we have taken to market this very solution and we are delighted that the end product that we worked so hard to complete has been acknowledged by the end user, the consumer, who ultimately is the person that this proposition has to appeal to.”

Recent developments to the John Lewis Gift Voucher also now see its recipients also able to go online, order their weekly grocery shopping and have it delivered direct to their door with Ocado, Waitrose's very own grocery delivery partner and with over half a million different products in the entire John Lewis product range to choose from, they are confident that the recent successes of their voucher will continue into the future.

For further information on the John Lewis Corporate range of products, visit www.johnlewis.com/corporatesales or call 0845 603 7979. To learn more about the range of BemroseBooth services please visit www.bemrosebooth.com or call 01332 294242.