Avery Dennison conducted extensive testing on labels that were manufactured through BemroseBooth's converting and quality control processes. The key criteria for this certification was to ensure that the production system could reliably detect defective inlays or damaged labels and efficiently insert the Avery inlays into a finished product.

“The testing results demonstrated that the processes used by BemroseBooth provide the lowest possible level of defects and ensure that end-customers receive nothing but functional labels” says Florian Jungmeier, Director Marketing & Sales of Avery Dennison RFID Europe.

BemroseBooth recently installed a RFID quality control system that tests the inlays and finished labels at various points in the manufacturing process. The data from this testing is stored and is supplied with each roll of RFID labels.

About BemroseBooth:

BemroseBooth provides specialist and secure print services that major corporations rely on for successful value transactions. Through the innovative application of new technology and preferred supplier status with key partners, the company has developed market-leading positions in many business sectors. Customers include many of the UK's largest brands in retail, telecommunications, financial services, logistics and transportation. In 2003, BemroseBooth began converting RFID products including labels, tickets and tags in HF and UHF frequencies. The company employs 800 people at three manufacturing sites in Derby, Hull and Teesside. (See www.bemrosebooth.com ). BemroseBooth was aquired by Appleton (See www.appletonideas.com ) in December 2003.

About Avery Dennison:

Avery Dennison is a global leader in pressure-sensitive labeling materials for both, consumer and industrial markets. Based in Pasadena, California, Avery Dennison is a FORTUNE 500 company with 2005 sales of $5.5 billion and more than 22,000 employees in 48 countries worldwide.

Avery Dennison has been investing considerable resources in research and development in the field of new RFID technologies, resulting in the design of a wide range of RFID tags, that offer superior performance with many materials, including metals and liquids, substances that often cannot be tagged successfully by conventional means, using a proprietary high speed and yield manufacturing process. (see www.rfid.averydennison.co.uk)